Multiple Listing Service (MLS)

  What is the Multiple Listing Service (MLS), and how does it work for you?

The MLS is a database of properties currently on the market in Duval County, Florida or any area that you would be selling. Brokers participating in the MLS (which includes virtually all Brokers in the area) list all the homes they have for sale and agree to share in the sales commission of the properties. 

This means that if a realtor lists your property on the MLS for you, but another agent finds a buyer for your house, that other broker or agent is entitled to part of the commission. The big advantage to you, as the seller, is that every single broker and agent participating in the MLS has an incentive to sell your home. 

This effectively puts every agent in the area to work selling your home! The first place a buyer's agent looks is always in the data base of listed homes in the MLS. There is simply no better way to gain instant and widespread exposure for your home than listing it on the MLS.

So, the first thing that a realtor does as your agent is to get your home listed on the MLS! When another agent is searching for a home to meet the needs of a buyer, the agent will search the MLS based on the buyers criteria for price range and features. 

So the realtor enters all the important information about your home, such as the size, number of bedrooms and bathrooms, and any special features.They also take photos of your house and include them with your MLS listing.Agents and buyers alike are always more likely to look at listings with photos.